Adidas Originals - social thinking

Adidas Orginals. Doing it right. I'm feeling this campaign on a number of levels, but most importantly for the purpose of this post, the full integration of social plaform, Facebook, as a fundemental part of the marketing campaign strategy. 

Not a late add-on because some guy from creative team read '... something about posting video on youtube and linking with facebook!" Nope, this is great strategic thinking from a strong team of planners and content developers. 

Months after the TVC went bang, Adidas continue to feed its Facebook fans (a mill +) with new video clips, photographs and competition giveaways, keeping them interested and giving them stuff they can share with their friends. The basics done well. 

Frankie Valley and the Four Seasons bringing the party even (the kids don't have a clue they're from the 70's until Mum pipes up, but the kids are all like 'whatever') and bam - party in kitchen.