FIRST LOOK: Shaun White's private pipe - Red Bull Project X.
Damn Red Bull. You guys are so very very good at understanding your 'customers'. You treat them as 'friends'. It's what I call the 'day-dream' approach - What I would do for my friends if I won lottery tomorrow.
Red Bull 'day-dream' possible scenarios and delivery the most creative and achievable ones for their friends - the professional sponsored athletes in snowboarding, FMX, skateboarding and motor sport - to execute.
Here, they build a private training facility in the middle of the mountains for pro-snowboarder Sean White.
Red Bull understand the importance of engaging people emotionally. They also completely 'get' the nature of content as king in the online space and execute it in a sublime combination of marketing tact and emotive entertainment which people can share, extending the brand's investment and continuing to grow its personality.
Disneyland was built on the concept of making a dream world into a reality. Red Bull 'day-dream' for their friends.
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